Have a look at the “Tootsa MacGinty” catalogue and you’ll notice something unusual – all our clothes (apart from a few dresses) are unisex. For girls or boys.

And they’re not just colourful and fun, they’re excellent quality and hard-wearing too. Which means that once your little one has sprouted, you can keep their clothes for the next one…or pass them along to other tiny friends and family.

Kate Pietrasik, the designer, has very strong opinions about clothes for children. After working in fashion in Australia and France, she moved back to the UK last year with her baby daughter, and was shocked by the stark gendering of children’s clothes – sludgy colours and camouflage for boys, glitzy princess themes for girls, dubious slogans the little wearers couldn’t even read.

Kate was determined to create an affordable label that offered an alternative.

“I believe our world is filled with colour, and everything is a possibility,” she says, “children like colour, they have big imaginations, they enjoy pretending, they love to dream and for them the world is full of possibilities. I don’t intend to limit their imaginations or make their world smaller by putting them in a sea of pinks and blues, or clothes that look like they were meant for adults.”

We think many parents will agree!

For more insight into the brand’s philosophy, our manufacturers & designers enjoy this short film here.
This article or the brand profile, featured recently on WGSN, may also be of interest.